Writer & Storyteller
Content Writing
Profile Article
After interviewing Dr. Darlene Reid, a scientist
at UHN's KITE Research Institute, my profile piece was published in the 2023 KITEWorks edition. ​
*Published July 2023
Profile Article
Written for and in collaboration with Arthritis Society Canada as part of an awareness campaign. Published in Global Heroes. ​
*Published September 2023
Profile - Longform Blog
As part of a copywriting portfolio package for Matthew House, I crafted a profile piece featuring a refugee's journey to safety in Canada.
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For academic purposes only
Newsletter
Wrote an external newsletter for a natural health food store​ and designed it using Canva.
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For academic purposes only.
*with a partner
Media Release
Challenged with finding a local event and writing a media release for it, I created one on behalf of the City of Richmond Hill for a local holiday event.​
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For academic purposes only.
Article
Written for and in collaboration with Arthritis Society Canada as part of an awareness campaign. Published in Global Heroes. ​
*Published September 2023
Article
Planned giving apprciation piece written for Arthritis Society Canada. Published on arthritis.ca​
​
*Published September 2023
Proposal Writing
Crafted a grant proposal for Bell Let's Talk Community Fund on behalf of Rise Support Centre.
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For academic purposes only.
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Update: The client used this proposal concept and received a grant from Bell Let's Talk Community Fund.
Communications Plan
Created a complete communications strategy plan for a small private speech and language services clinic that is restructuring into a growing full-time clinic.
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For academic purposes only.
Blog post
Assigned to write something related to professional writing for the CMPW program's blog, I wrote a piece on writing for cause marketing.
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For academic purposes only.
Copywriting & Digital Storytelling
Web Copy
Collaborated in writing the awareness campaign's microsite copy for Arthritis Society Canada.
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*published on arthritis.ca - September 2023
Copywriting Portfolio
One document showcasing a polished copywriting portfolio for one client. Includes five pieces.​
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For academic purposes only.
Social Media Audit
Conducted a social media audit of the East Coast Lifestyle brand, including a brand biography, audience insight, personas, and recommendations.​
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For academic purposes only.
Ad Copy
Crafted emotive copy for Arthritis Society Canada's awareness campaign in 2023. Contributed to over 35 digital and print ads, and 20+ video intros.
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*published - September 2023
Social Media Strategy & Editorial Calendar
Building on the social media audit assignment, created a 3-month strategy and content calendar for East Coast Lifestyle.​
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For academic purposes only.
Design & Layout
EBlast
Designed using Figma, I wrote and created a campaign eblast with the Home Depot's audience in mind.​
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For academic purposes only.
Landing Page
Acting as Project Manager for a group project mirroring an agency setting, our group submitted these landing pages designed in Figma.​
*Group project
For academic purposes only.
Ad
Designed using Figma and guided by a creative brief, this ad was created for social media.
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For academic purposes only.
Landing Page
Second landing page related to the group project.​
*Group project
For academic purposes only.
Plain Language Writing
Knowledge Translation Assignment
Tasked with translating a government Act into plain language for a specific audience, I created a guide for the Anti-Racism Act, 2017.​
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For academic purposes only.
Policy Memo
Showcasing research and persuasive writing skills, we prepared a memo calling for the repeal of Bill 124.​
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For academic purposes only.
*written with a partner before the bill was struck down in court
Storytelling & Profile Pieces
Profile article
After interviewing Dr. Darlene Reid, a scientist
at UHN's KITE Research Institute, my profile piece was published in the 2023 KITEWorks edition. ​
*Published in July 2023
Profile - Web & Newsletter feature
Crafted a heartwarming profile piece on a fundraising story for Arthritis Society Canada.
​
*Published - October 2023
Article
Written for and in collaboration with Arthritis Association Canada as part of an awareness campaign. Published in Global Heroes. ​
*Published September 2023
Profile - longform blog
As part of a copywriting portfolio package for Matthew House, I crafted a profile piece featuring a refugee's journey to safety in Canada.
​
For academic purposes only
Technical & Instructional Writing
User Guide
Created a user guide for the Nest app related to using the Nest Learning Thermostat.​
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For academic purposes only.
User Persona
Created a user persona for the Nest app, specifically Nest Thermostat.​
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For academic purposes only.
Lesson Plan
Created a lesson plan using the BOPPPS method.​
My topic: How to help kids grow in empathy and become socially responsible youth.
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For academic purposes only.
eLearning Course
Created a course in Articulate Rise: A beginner's guide to performing a social media audit for your nonprofit.
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For academic purposes only.
