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Writing portfolio

This collection highlights my most recent work as a freelance writer in the health and nonprofit field, as well as a compilation of work I completed in recent post-graduate studies.

Content writing

Profile article

After interviewing Dr. Darlene Reid, a scientist at UHN's KITE Research Institute, my profile piece was published in the 2023 KITEWorks edition. â€‹

 

*Published July 2023

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Profile article

Written for and in collaboration with Arthritis Society Canada as part of an awareness campaign. Published in Global Heroes. â€‹

 

*Published September 2023

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Article

Written for and in collaboration with Arthritis Society Canada as part of an awareness campaign. Published in Global Heroes. â€‹

 

*Published September 2023

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Article

Planned giving apprciation piece written for Arthritis Society Canada. Published on arthritis.ca​

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*Published September 2023

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Proposal

Crafted a grant proposal for Bell Let's Talk Community Fund on behalf of Rise Support Centre.

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For academic purposes only.

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Update: The client used this proposal concept and received a grant from Bell Let's Talk Community Fund.

Screen shot of proposal's title page

Copywriting & digital storytelling

Web copy

Collaborated in writing microsite copy for Arthritis Society Canada awareness campaigns.

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*published on arthritis.ca - September 2023 & 2024

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EBlast and Direct Response copywriting

Wrote copy for over 30 emails and over 16 direct mail appeals supporting multiple fundraising and awareness campaigns for Arthritis Society Canada.​

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2023-2024

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Ad copy

Crafted emotive copy for Arthritis Society Canada's awareness campaigns in 2023 and 2024. Contributed to over 40 digital and print ads, and 20+ video intros.

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*published - September 2023 & 2024

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Plain language writing

Knowledge translation assignment

Tasked with translating a government Act into plain language for a specific audience, I created a guide for the Anti-Racism Act, 2017.​

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For academic purposes only.

screen shot of the guide's cover page

Policy memo

Showcasing research and persuasive writing skills, we prepared a memo calling for the repeal of Bill 124.​

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For academic purposes only.

*written with a partner before the bill was struck down in court

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Storytelling & profile pieces

Profile - web & newsletter feature

Crafted a heartwarming profile piece on a fundraising story for Arthritis Society Canada.

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*Published - October 2023

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Client profile story

As a volunteer for a Rise Support Centre, I wrote for their campaigns and impact reports. This is one of those profile stories. Additional stories were published the 2021, 2020, and 2019 reports.

*Published

screen shot of impact report. It's an image of an adult holding a child with no faces showing.

Newsletter article

As a PR Intern at Sunnybrook, I wrote a piece highlighting a veteran resident's story for Sunnybrook's newsletter.​

 

*Published

screen shot of profile article
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